Creative Director
FreeAI-driven design guidance for effective creative direction.
Free · Opens the source repo
What Creative Director does
The Creative Director skill is an AI-powered tool designed to enhance the creative process in design projects. It employs over 20 established methodologies, including SIT, TRIZ, and SCAMPER, to facilitate innovative thinking and problem-solving. The skill operates on a 3-axis evaluation framework that is calibrated against industry standards such as Cannes, D&AD, and HumanKind, ensuring that the creative output meets high professional benchmarks. This skill guides users through a structured 5-phase process, from the initial brief to the final presentation, ensuring that every aspect of the design is thoughtfully considered and executed.
When integrated with Open Design, the Creative Director skill acts as a comprehensive design-flow director rather than a simple checklist. It begins by defining the parameters of what constitutes a successful design, including aspects like audience, product goals, and brand posture. This foundational understanding allows the skill to inspect the current design target—be it a web element, design file, or project folder—and to search across a wide array of resources available within Open Design. This includes not just the skill itself, but also plugins, templates, and user-provided assets.
The skill excels in creating a staged workflow that incorporates various lanes such as critique, style-direction selection, and visual asset generation. It intelligently adapts to ambiguous design targets by presenting guided choices to the user, ensuring that the creative process remains fluid and responsive. Additionally, if the best resource is not configured, the skill provides explanations and guides the user to set it up, thereby enhancing the overall design experience.
This skill is particularly useful for designers and creative teams looking to streamline their workflow and elevate their design quality through structured guidance and innovative methodologies. It is ideal for those who want to ensure their projects are not only visually appealing but also strategically aligned with their brand and audience needs.
When to use it
Use this skill when you need to direct a design project from concept to presentation, ensuring alignment with professional standards.
When not to use it
This skill may not be suitable for projects that require a purely aesthetic approach without structured methodologies or for teams that prefer a more hands-on, unstructured creative process.
What you can build with it
Launching a New Product
Use the Creative Director skill to guide your team through the design process for a new product, ensuring every aspect aligns with brand goals.
Improving an Existing Design
Invoke this skill to assess and enhance an existing design project, utilizing its methodologies to identify areas for improvement.
Collaborative Design Workshops
Incorporate the skill into design workshops to facilitate structured brainstorming sessions, helping teams generate innovative ideas.
How to install Creative Director
View source1. Install with the skills CLI
npx skills add nexu-io/open-design/creative-director --agent claude-code2. Or install it manually
Download the skill folder and drop it into ~/.claude/skills/ for all projects, or .claude/skills/ to scope it to one repo. Restart Claude Code so it picks up the new skill.
Anthropic's agentic coding CLI, and the reference implementation of Agent Skills. Drop a skill folder into ~/.claude/skills and Claude Code loads it automatically whenever a task matches the skill's description. Claude Code docs
Inside SKILL.md
Written by nexu-iocreative-director
Curated from @smixs.
What it does
AI creative director with recursive self-assessment: 20+ methodologies (SIT, TRIZ, Bisociation, SCAMPER, Synectics), 3-axis evaluation calibrated against Cannes/D&AD/HumanKind, 5-phase process from brief to presentation.
Open Design orchestration mode
When this skill is invoked inside Open Design, treat it as the design-flow director, not as a single polish checklist.
- Define what "good-looking" means before changing pixels: audience, product goal, brand posture, style references, information density, typography, palette, motion tone, asset needs, and explicit anti-patterns such as generic AI gradients, empty cards, vague copy, and template symmetry.
- Inspect the current target: HTML/page element, browser tab, design file, active design system, attached image, or project folder.
- Search across every available Open Design resource, not only this skill: skills, plugins, MCP servers and templates, connected connectors, design files, active browser/context, and user-provided assets.
- Match resources into a staged workflow. Typical lanes are critique, style-direction selection, visual asset generation, motion, data/proof grounding, implementation polish, responsive/accessibility hardening, and final verification.
- When the design target or aesthetic bar is ambiguous, present a small guided UI-style choice set or form with a recommended default. Continue the workflow after the choice instead of stopping at a generic question.
- If the best resource is not configured yet, explain why it is needed and guide setup; otherwise use the closest configured alternative and mark the tradeoff.
Source
- Upstream: https://github.com/smixs/creative-director-skill
- Category:
creative-direction
How to use
This catalogue entry advertises the skill in Open Design so the agent discovers it during planning. To run the full upstream workflow with its original assets, scripts, and references, install the upstream bundle into your active agent's skills directory:
# Inspect the upstream README for exact paths
open https://github.com/smixs/creative-director-skill
Then ask the agent to invoke this skill by name (creative-director) or with
one of the trigger phrases listed in this skill's frontmatter.
Frequently asked questions about Creative Director
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