What types of content can I generate with this skill?

You can generate drafts for blog posts, social media posts, email newsletters, landing pages, press releases, and case studies.

How do I specify my brand voice?

If you have a brand voice configured in your local settings, it will be applied automatically. If not, you can provide guidelines or use a neutral tone.

Can I get SEO recommendations for my content?

Yes, the skill includes SEO suggestions for web content, including keyword placement and meta descriptions.

Is the content generated by this skill customizable?

Absolutely. You can specify content type, topic, audience, key messages, tone, and length to tailor the output to your needs.

What should I do after generating the draft?

After generating your draft, review it for accuracy, add any necessary customer quotes, and consider pairing it with visuals.

Draft Content

Name: Draft Content
Availability: InStock
Author: anthropics

OfficialFree

Generate tailored marketing content drafts efficiently.

by anthropics23.4k stars on anthropics/knowledge-work-plugins

3 views

Updated Aug 10, 2026

Get this skill

Free · Opens the source repo

What Draft Content does

Draft Content is a skill designed for marketers, content creators, and businesses looking to streamline their content generation process. By using this skill, users can create drafts for various marketing materials such as blog posts, social media updates, email newsletters, landing pages, press releases, and case studies. The skill ensures that the content is not only relevant to the specified topic but also tailored to the target audience and brand voice. This is achieved by collecting essential inputs from the user, allowing for a customized output that meets specific needs.

When a user invokes the skill, they are prompted to provide key details including the type of content they wish to create, the topic, target audience, key messages, tone, and length. The skill then generates a draft that includes structured sections appropriate for the content type, ensuring that the output is coherent and engaging. For instance, blog posts come with suggested headlines, organized sections, and SEO considerations, while social media posts are crafted to fit the unique requirements of different platforms.

In addition to content drafting, the skill incorporates SEO recommendations for web content, helping users optimize their drafts for search engines. It suggests keywords, placement strategies, and even meta descriptions, making it a comprehensive tool for anyone involved in content marketing. By automating much of the drafting process, Draft Content allows users to focus on refining their messages and strategies, rather than getting bogged down in the initial writing phase.

This skill is particularly beneficial for professionals who need to produce high volumes of marketing content quickly and efficiently. Whether you are a small business owner, a marketing professional, or part of a larger content team, Draft Content can help you maintain a consistent output while adhering to brand guidelines and optimizing for search visibility.

When to use it

Use this skill when you need to generate marketing content quickly, ensuring it aligns with your audience and brand voice.

When not to use it

This skill may not be suitable for highly specialized or technical content that requires deep subject matter expertise beyond general marketing principles.

What you can build with it

Creating a Blog Post

Generate a structured blog post draft with engaging headlines, organized sections, and SEO recommendations.

Drafting Social Media Content

Quickly create social media posts tailored to specific platforms with appropriate formatting and hashtags.

Writing an Email Newsletter

Produce a comprehensive email newsletter draft, including subject lines and clear call-to-action buttons.

How to install Draft Content

View source

1. Install with the skills CLI

npx skills add anthropics/knowledge-work-plugins/draft-content --agent claude-code

2. Or install it manually

Download the skill folder and drop it into ~/.claude/skills/ for all projects, or .claude/skills/ to scope it to one repo. Restart Claude Code so it picks up the new skill.

Anthropic's agentic coding CLI, and the reference implementation of Agent Skills. Drop a skill folder into ~/.claude/skills and Claude Code loads it automatically whenever a task matches the skill's description. Claude Code docs

Inside SKILL.md

Written by anthropics

Draft Content

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Generate marketing content drafts tailored to a specific content type, audience, and brand voice.

Trigger

User runs /draft-content or asks to draft, write, or create marketing content.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

Content type — one of:
- Blog post
- Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)
- Email newsletter
- Landing page copy
- Press release
- Case study
Topic — the subject or theme of the content
Target audience — who this content is for (role, industry, seniority, pain points)
Key messages — 2-4 main points or takeaways to communicate
Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)
Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")

Brand Voice

If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied.
If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone."
Apply the specified or default tone consistently throughout the draft.

Content Generation by Type

Blog Post

Engaging headline (provide 2-3 options)
Introduction with a hook (question, statistic, bold statement, or story)
3-5 organized sections with descriptive subheadings
Supporting points, examples, or data references in each section
Conclusion with a clear call to action
SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings

Social Media Post

Platform-appropriate format and length
Hook in the first line
Hashtag suggestions (3-5 relevant hashtags)
Call to action or engagement prompt
Emoji usage appropriate to brand and platform
If LinkedIn: professional framing, paragraph breaks for readability
If Twitter/X: concise, punchy, within character limit
If Instagram: visual-first language, story-driven, hashtag block

Email Newsletter

Subject line (provide 2-3 options with open-rate considerations)
Preview text
Greeting
Body sections with clear hierarchy
Call to action button text
Sign-off
Unsubscribe note reminder

Landing Page Copy

Headline and subheadline
Hero section copy
Value propositions (3-4 benefit-driven bullets or sections)
Social proof placeholder (suggest testimonial or stat placement)
Primary and secondary CTAs
FAQ section suggestions
SEO: meta title and meta description suggestions

Press Release

Headline following press release conventions
Dateline and location
Lead paragraph (who, what, when, where, why)
Supporting quotes (provide placeholder guidance)
Company boilerplate placeholder
Media contact placeholder
Standard press release formatting

Case Study

Title emphasizing the result
Customer overview (industry, size, challenge)
Challenge section
Solution section (what was implemented)
Results section with metrics (prompt user for data)
Customer quote placeholder
Call to action

SEO Considerations (for web content)

For blog posts, landing pages, and other web-facing content:

Suggest a primary keyword based on the topic
Recommend keyword placement: headline, first paragraph, subheadings, meta description
Suggest internal and external linking opportunities
Recommend a meta description (under 160 characters)
Note image alt text opportunities

Output

Present the draft with clear formatting. After the draft, include:

A brief note on what brand voice and tone were applied
Any SEO recommendations (for web content)
Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual")

Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?"

Frequently asked questions about Draft Content

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