
Google Search SERP Extraction
FreeQuickly extract structured data from Google search results.
Free · Opens the source repo
What Google Search SERP Extraction does
The Google Search SERP Extraction skill enables users to efficiently extract data from Google Search results pages. By leveraging this skill, users can obtain a comprehensive set of information, including organic search results, paid advertisements, related searches, and questions from the 'People Also Ask' section. This functionality is particularly useful for SEO professionals, digital marketers, and researchers who need to analyze search engine results and track keyword performance.
To use this skill, users must have the target Google Search page open in their browser. The skill operates by reading the visible content from the page, mimicking the manual process of copying and pasting data. It does not bypass any authentication or access controls, ensuring compliance with Google’s terms of service. The extraction process is initiated by navigating to the desired search query URL and executing a Python script that processes the displayed HTML content.
The output is structured in a JSON format, making it easy to integrate the extracted data into other applications or workflows. Users can specify parameters such as the number of results per page, the language, and the country targeting to tailor the extraction to their needs. This flexibility allows for comprehensive data collection across various search contexts, helping users to gather insights into their SEO strategies and market trends.
However, users should be aware of the limitations, such as the potential for CAPTCHA challenges when using stealth browsers or the unreliability of the AI Overview section. Overall, this skill is a valuable tool for anyone looking to enhance their understanding of search engine results and improve their online visibility.
When to use it
Use this skill when you need to extract detailed information from Google search results for SEO analysis or keyword research.
When not to use it
Avoid using this skill for automated bulk scraping, as it may trigger Google's anti-bot protections.
What you can build with it
SEO Analysis
Extract SERP data to analyze keyword rankings and organic visibility for specific search terms.
Market Research
Gather insights on competitors' paid ads and related searches to inform marketing strategies.
Content Strategy Development
Use extracted People Also Ask questions to identify topics for content creation and optimization.
How to install Google Search SERP Extraction
View source1. Install with the skills CLI
npx skills add browser-act/skills/google-search-serp --agent claude-code2. Or install it manually
Download the skill folder and drop it into ~/.claude/skills/ for all projects, or .claude/skills/ to scope it to one repo. Restart Claude Code so it picks up the new skill.
Anthropic's agentic coding CLI, and the reference implementation of Agent Skills. Drop a skill folder into ~/.claude/skills and Claude Code loads it automatically whenever a task matches the skill's description. Claude Code docs
Inside SKILL.md
Written by browser-actGoogle — Search SERP Extraction
Search keyword + parameters → structured SERP data (organic results, ads, related queries, PAA, AI Overview)
Language
All process output to user (progress updates, process notifications) follows the user's language.
Objective
Extract all visible content from a Google Search results page: organic listings, paid ads, related searches, People Also Ask, AI Overview, and total result count.
Prerequisites
- Target page is already open in the browser:
https://www.google.com/search?q={query}
Pre-execution Checks
1. Tool Readiness
If browser-act has been confirmed available in the current session → skip this step.
Invoke browser-act via Skill tool to load usage. If installation or configuration issues arise, follow its guidance to resolve then retry.
Capability Components
This Skill's operational boundary = what the user can manually do in their browser. It only reads data already displayed to the user on the page, never bypassing authentication or access controls. Its role is equivalent to copy-pasting on the user's behalf — the data is already on screen, automation merely saves time. JS code is encapsulated in Python files under the
scripts/directory, invoked viaeval "$(python scripts/xxx.py {params})".$(...)is bash syntax; it is recommended to use the bash tool for execution.
Below are all atomic capabilities discovered and verified during the exploration phase, listed by command template with parameters. Simply invoke them as needed — no need to read scripts/*.py source code or re-verify. Only inspect scripts when execution fails for troubleshooting. Combine freely as needed during execution.
DOM: Google Search SERP (data extraction)
Parameters are injected via URL navigation; data is extracted from the server-rendered HTML page:
navigate https://www.google.com/search?q={query}&num={num}&hl={lang}&gl={country}&start={start}wait stableeval "$(python scripts/serp-extract.py)"
URL parameters:
q: Search query (required)num: Results per page —10(default),20,50,100hl: Interface language code — e.g.,en,zh-CN,fr,de(omit for browser default)gl: Country targeting code — e.g.,us,gb,de,cn(omit for browser default)start: Pagination offset —0for page 1,10for page 2 (whennum=10); formula:(page - 1) * num
Error handling: If extraction returns {"error": true, "message": "captcha required"}, the session is blocked by Google — switch to a browser with a US rotating proxy and retry. If "No search results found" is returned, run screenshot to verify the page loaded correctly before retrying.
Output example:
{
"searchQuery": {
"term": "machine learning",
"url": "https://www.google.com/search?q=machine+learning",
"device": "DESKTOP",
"page": 1,
"type": "SEARCH",
"domain": "www.google.com",
"countryCode": "US",
"languageCode": "en"
},
"resultsTotal": "14900000000",
"organicResults": [
{
"position": 1,
"type": "organic",
"title": "Machine learning - Wikipedia",
"url": "https://en.wikipedia.org/wiki/Machine_learning",
"displayedUrl": "en.wikipedia.org › wiki › Machine_learning",
"description": "Machine learning (ML) is a field of study in artificial intelligence...",
"emphasizedKeywords": ["machine learning", "ML"],
"siteLinks": [
{"title": "Supervised learning", "url": "https://en.wikipedia.org/wiki/Supervised_learning"}
]
}
],
"paidResults": [
{
"adPosition": 1,
"type": "paid",
"title": "Learn Machine Learning Online",
"url": "https://example.com/ml-course",
"displayedUrl": "example.com",
"description": null,
"siteLinks": []
}
],
"relatedQueries": [
{"title": "machine learning examples", "url": "https://www.google.com/search?q=machine+learning+examples"}
],
"peopleAlsoAsk": [
{"question": "What is machine learning used for?"}
],
"aiOverview": null
}
Field notes:
resultsTotal: total result count string (commas removed),nullwhen stat bar is absentorganicResults[*].emphasizedKeywords: bold/italic terms in the description, empty array when noneorganicResults[*].siteLinks: sub-links shown under some results, empty array when nonepaidResults[*].description: ad description text,nullwhen the advertiser omits itaiOverview: AI Overview paragraph text joined with spaces,nullwhen absent or unavailable
Pagination
URL Pagination: URL pattern https://www.google.com/search?q={query}&num={num}&start={(page-1)*num}. Increment start by num for each subsequent page. Termination: organicResults array is empty, or start exceeds the desired page count.
Success Criteria
organicResults.length >= 1 and searchQuery.term matches the requested keyword.
Known Limitations
- AI Overview unreliable in stealth sessions: Google rarely serves AI Overview to automated browsers.
aiOverviewwill benullin most sessions; it only populates when Google serves it without login or cookie context. - Paid ad descriptions often null: Many ads omit a description block —
paidResults[*].descriptionreturnsnullfor those. This reflects the advertiser's choice, not an extraction failure. - Google anti-bot detection: Stealth browsers may be redirected to a CAPTCHA (
/sorry/page). Use a browser session with a US rotating proxy to reduce blocks. Solve any CAPTCHA manually viaremote-assistif needed. - Related queries load asynchronously:
relatedQueriesrequireswait stableafter navigation; results may be empty if the page has not fully settled.
Execution Efficiency
- Batch orchestration: Write a bash script to loop through keywords serially within one browser session; add a 2–5 second delay between requests to avoid triggering rate limits.
- Test before batch execution: After writing a batch script, test with 1–2 keywords first to verify it runs correctly; only then run the full batch.
- Reduce redundant pre-operations: Reuse the same browser session across multiple keywords — navigate directly to each search URL without returning to the homepage.
- Error resumption: Save results keyword by keyword; on CAPTCHA or failure, resume from the breakpoint rather than starting over.
- Multi-session parallelism: To increase throughput, open multiple stealth browser sessions (each with its own proxy fingerprint) and distribute keywords across them.
Experience Notes
Path: {working-directory}/browser-act-skill-forge-memories/google-search-scraper-google-search-serp.memory.md (working directory is determined by the Agent running the Skill, typically the project root or current working directory)
Before execution: If the file exists, read it first — it records unexpected situations encountered during past executions (e.g., a strategy has become ineffective); adjust strategy order accordingly.
After execution: If an unexpected situation is encountered (strategy became ineffective, page redesigned, anti-scraping upgraded, better path discovered), append a line:
{YYYY-MM-DD}: {what happened} → {conclusion}
Normal execution does not write to the file. Do not record what keywords were used or how many results were returned — those are task outputs, not experience.
Frequently asked questions about Google Search SERP Extraction
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