
Marketing Skills
FreeNavigate a comprehensive library of marketing capabilities.
Free · Opens the source repo
What Marketing Skills does
The Marketing Skills directory serves as a central hub for accessing a wide range of specialized marketing skills. This skill acts as a routing mechanism, guiding users to the appropriate marketing tools based on their specific tasks. With 44 distinct specialist skills organized into eight categories, including content, SEO, CRO, and growth, this directory is designed for marketers and developers looking to streamline their workflow and enhance their marketing strategies.
Each skill within the directory is tailored to address specific marketing challenges, from content production and SEO audits to conversion optimization and sales enablement. Users can easily locate the skill that fits their needs by referencing the route table provided in the documentation. This structure ensures that users can efficiently find the right tools without unnecessary complexity, making it ideal for both seasoned marketers and those new to the field.
The Marketing Skills directory also includes 59 standard library Python tools, which can be accessed without any additional installations. This makes it easy for users to implement scripts directly from the command line, facilitating quick execution of marketing tasks. The directory emphasizes a modular approach, allowing users to load only the skills they need for each specific task, thereby optimizing performance and resource usage.
Overall, this skill is particularly beneficial for marketing professionals who require a comprehensive toolkit to navigate the complexities of modern marketing. Whether you're planning a campaign, analyzing performance metrics, or optimizing conversion rates, the Marketing Skills directory provides the necessary resources to succeed in various marketing endeavors.
When to use it
Use this skill when you need to identify and access specific marketing capabilities for your projects.
When not to use it
This skill is not suitable for executing marketing tasks directly; it only provides routing to other skills.
What you can build with it
Content Strategy Planning
Use the content strategy skill to outline what content to create based on your marketing goals.
SEO Audit Execution
Access the SEO audit skill to perform a thorough analysis of your website's search engine optimization.
Conversion Rate Optimization
Utilize the CRO skills to improve the performance of your landing pages and increase conversions.
How to install Marketing Skills
View source1. Install with the skills CLI
npx skills add alirezarezvani/claude-skills/marketing-skills --agent claude-code2. Or install it manually
Download the skill folder and drop it into ~/.claude/skills/ for all projects, or .claude/skills/ to scope it to one repo. Restart Claude Code so it picks up the new skill.
Anthropic's agentic coding CLI, and the reference implementation of Agent Skills. Drop a skill folder into ~/.claude/skills and Claude Code loads it automatically whenever a task matches the skill's description. Claude Code docs
Inside SKILL.md
Written by alirezarezvaniMarketing Skills — Directory + Router
This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.
Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.
Start Here
- First run ever? Use
skills/marketing-context/to create.claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape. - Know your task? Find it in the route table below and load only that skill's
SKILL.md. - Ambiguous request? Load
skills/marketing-ops/— its routing matrix maps phrasings to skills.
Route Table
All paths are relative to marketing-skill/.
Foundation + Ops
| Task | Skill |
|---|---|
| Capture brand/product context (run first) | skills/marketing-context/ |
| Route a request, plan campaigns, pick channels | skills/marketing-ops/ |
| Demand gen programs, funnel + CRM ops | skills/marketing-demand-acquisition/ |
| Positioning, ICP, product marketing strategy | skills/marketing-strategy-pmm/ |
| Brand voice/visual consistency audits | skills/brand-guidelines/ |
Content
| Task | Skill |
|---|---|
| Write blog posts, articles, guides | skills/content-production/ |
| Plan what content to create | skills/content-strategy/ |
| Edit copy (Seven Sweeps) | skills/copy-editing/ |
| Fix AI-sounding content | skills/content-humanizer/ |
| Landing/sales page copy | skills/copywriting/ |
| Headlines, hooks, idea generation | skills/marketing-ideas/ |
| Persuasion frameworks, mental models | skills/marketing-psychology/ |
SEO + AEO
| Task | Skill |
|---|---|
| Traditional SEO audit | skills/seo-audit/ |
| AI search citations (ChatGPT, Perplexity, AI Overviews) | skills/aeo/ |
| Programmatic SEO at scale | skills/programmatic-seo/ |
| Structured data / schema.org | skills/schema-markup/ |
| Site structure, internal linking | skills/site-architecture/ |
CRO (conversion)
| Task | Skill |
|---|---|
| Landing/marketing page conversion | skills/page-cro/ |
| Forms | skills/form-cro/ |
| Signup flow | skills/signup-flow-cro/ |
| Onboarding/activation | skills/onboarding-cro/ |
| Popups/modals | skills/popup-cro/ |
| Paywall/upgrade screens | skills/paywall-upgrade-cro/ |
| A/B test design + sample size | skills/ab-test-setup/ |
Channels
| Task | Skill |
|---|---|
| Email sequences/drips | skills/email-sequence/ |
| Cold outbound email | skills/cold-email/ |
| Paid ads (Google/Meta/LinkedIn) | skills/paid-ads/ |
| Ad creative + copy | skills/ad-creative/ |
| Social calendar + management | skills/social-media-manager/ |
| Platform-native social posts | skills/social-content/ |
| X/Twitter growth | skills/x-twitter-growth/ |
| YouTube (data + strategy) | skills/youtube-full/ |
| Video content strategy | video-content-strategist/ (sibling folder, own plugin) |
| Webinars (funnel math) | skills/webinar-marketing/ |
| App Store / Play Store (ASO) | skills/app-store-optimization/ |
Growth
| Task | Skill |
|---|---|
| Launches (PH, HN, etc.) | skills/launch-strategy/ |
| Pricing + packaging | skills/pricing-strategy/ |
| Referral programs | skills/referral-program/ |
| Free tools as acquisition | skills/free-tool-strategy/ |
| Churn prevention | skills/churn-prevention/ |
Intelligence + Sales Enablement
| Task | Skill |
|---|---|
| Campaign performance, attribution | skills/campaign-analytics/ |
| Tracking plans, UTM, GA4 key events | skills/analytics-tracking/ |
| Social account analysis | skills/social-media-analyzer/ |
| Competitor/alternatives pages | skills/competitor-alternatives/ |
| LLM prompt templates + governance for marketing teams | skills/prompt-engineer-toolkit/ |
Python Tools
Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:
python3 skills/<skill>/scripts/<tool>.py --help
All 59 scripts are stdlib-only; most run a demo with no args.
Rules
- Load ONE specialist skill per task — never bulk-load.
- If
.claude/product-marketing-context.mdexists, read it before any marketing task. content-creatoris deprecated — useskills/content-production/.- Don't pip-install anything for these tools.
Frequently asked questions about Marketing Skills
Similar skills
Guideline Generation
Transform brand materials into actionable voice guidelines.
Landing Page Conversion Audit
Identify and fix conversion leaks on landing pages.
0-to-1 Launch
Accelerate your product launch to find early customers.
Competitor Ad Intelligence
Analyze and reverse-engineer competitor ad strategies.
Content Strategy
Generate data-driven content plans for your business.
Webinar Marketing
Optimize your webinars for better engagement and conversion.
