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alirezarezvani on GitHub

Marketing Skills

Free

Navigate a comprehensive library of marketing capabilities.

Get this skill

Free · Opens the source repo

What Marketing Skills does

The Marketing Skills directory serves as a central hub for accessing a wide range of specialized marketing skills. This skill acts as a routing mechanism, guiding users to the appropriate marketing tools based on their specific tasks. With 44 distinct specialist skills organized into eight categories, including content, SEO, CRO, and growth, this directory is designed for marketers and developers looking to streamline their workflow and enhance their marketing strategies.

Each skill within the directory is tailored to address specific marketing challenges, from content production and SEO audits to conversion optimization and sales enablement. Users can easily locate the skill that fits their needs by referencing the route table provided in the documentation. This structure ensures that users can efficiently find the right tools without unnecessary complexity, making it ideal for both seasoned marketers and those new to the field.

The Marketing Skills directory also includes 59 standard library Python tools, which can be accessed without any additional installations. This makes it easy for users to implement scripts directly from the command line, facilitating quick execution of marketing tasks. The directory emphasizes a modular approach, allowing users to load only the skills they need for each specific task, thereby optimizing performance and resource usage.

Overall, this skill is particularly beneficial for marketing professionals who require a comprehensive toolkit to navigate the complexities of modern marketing. Whether you're planning a campaign, analyzing performance metrics, or optimizing conversion rates, the Marketing Skills directory provides the necessary resources to succeed in various marketing endeavors.

When to use it

Use this skill when you need to identify and access specific marketing capabilities for your projects.

When not to use it

This skill is not suitable for executing marketing tasks directly; it only provides routing to other skills.

What you can build with it

Content Strategy Planning

Use the content strategy skill to outline what content to create based on your marketing goals.

SEO Audit Execution

Access the SEO audit skill to perform a thorough analysis of your website's search engine optimization.

Conversion Rate Optimization

Utilize the CRO skills to improve the performance of your landing pages and increase conversions.

How to install Marketing Skills

View source

1. Install with the skills CLI

npx skills add alirezarezvani/claude-skills/marketing-skills --agent claude-code

2. Or install it manually

Download the skill folder and drop it into ~/.claude/skills/ for all projects, or .claude/skills/ to scope it to one repo. Restart Claude Code so it picks up the new skill.

Anthropic's agentic coding CLI, and the reference implementation of Agent Skills. Drop a skill folder into ~/.claude/skills and Claude Code loads it automatically whenever a task matches the skill's description. Claude Code docs

Inside SKILL.md

Written by alirezarezvani

Marketing Skills — Directory + Router

This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.

Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.

Start Here

  1. First run ever? Use skills/marketing-context/ to create .claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape.
  2. Know your task? Find it in the route table below and load only that skill's SKILL.md.
  3. Ambiguous request? Load skills/marketing-ops/ — its routing matrix maps phrasings to skills.

Route Table

All paths are relative to marketing-skill/.

Foundation + Ops

TaskSkill
Capture brand/product context (run first)skills/marketing-context/
Route a request, plan campaigns, pick channelsskills/marketing-ops/
Demand gen programs, funnel + CRM opsskills/marketing-demand-acquisition/
Positioning, ICP, product marketing strategyskills/marketing-strategy-pmm/
Brand voice/visual consistency auditsskills/brand-guidelines/

Content

TaskSkill
Write blog posts, articles, guidesskills/content-production/
Plan what content to createskills/content-strategy/
Edit copy (Seven Sweeps)skills/copy-editing/
Fix AI-sounding contentskills/content-humanizer/
Landing/sales page copyskills/copywriting/
Headlines, hooks, idea generationskills/marketing-ideas/
Persuasion frameworks, mental modelsskills/marketing-psychology/

SEO + AEO

TaskSkill
Traditional SEO auditskills/seo-audit/
AI search citations (ChatGPT, Perplexity, AI Overviews)skills/aeo/
Programmatic SEO at scaleskills/programmatic-seo/
Structured data / schema.orgskills/schema-markup/
Site structure, internal linkingskills/site-architecture/

CRO (conversion)

TaskSkill
Landing/marketing page conversionskills/page-cro/
Formsskills/form-cro/
Signup flowskills/signup-flow-cro/
Onboarding/activationskills/onboarding-cro/
Popups/modalsskills/popup-cro/
Paywall/upgrade screensskills/paywall-upgrade-cro/
A/B test design + sample sizeskills/ab-test-setup/

Channels

TaskSkill
Email sequences/dripsskills/email-sequence/
Cold outbound emailskills/cold-email/
Paid ads (Google/Meta/LinkedIn)skills/paid-ads/
Ad creative + copyskills/ad-creative/
Social calendar + managementskills/social-media-manager/
Platform-native social postsskills/social-content/
X/Twitter growthskills/x-twitter-growth/
YouTube (data + strategy)skills/youtube-full/
Video content strategyvideo-content-strategist/ (sibling folder, own plugin)
Webinars (funnel math)skills/webinar-marketing/
App Store / Play Store (ASO)skills/app-store-optimization/

Growth

TaskSkill
Launches (PH, HN, etc.)skills/launch-strategy/
Pricing + packagingskills/pricing-strategy/
Referral programsskills/referral-program/
Free tools as acquisitionskills/free-tool-strategy/
Churn preventionskills/churn-prevention/

Intelligence + Sales Enablement

TaskSkill
Campaign performance, attributionskills/campaign-analytics/
Tracking plans, UTM, GA4 key eventsskills/analytics-tracking/
Social account analysisskills/social-media-analyzer/
Competitor/alternatives pagesskills/competitor-alternatives/
LLM prompt templates + governance for marketing teamsskills/prompt-engineer-toolkit/

Python Tools

Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:

python3 skills/<skill>/scripts/<tool>.py --help

All 59 scripts are stdlib-only; most run a demo with no args.

Rules

  • Load ONE specialist skill per task — never bulk-load.
  • If .claude/product-marketing-context.md exists, read it before any marketing task.
  • content-creator is deprecated — use skills/content-production/.
  • Don't pip-install anything for these tools.

Frequently asked questions about Marketing Skills

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