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Sales Package Generator

Free

Transform product docs into compelling sales materials.

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Free Β· Opens the source repo

What Sales Package Generator does

The Sales Package Generator skill is designed to convert technical product documentation into engaging, sales-ready materials. It streamlines the process of creating narratives that highlight the value proposition of a product, along with visual assets and talking points that sales teams can use effectively in pitches. By transforming dense documentation into a compelling story, this skill bridges the gap between technical specifications and persuasive sales narratives.

The skill operates through a structured pipeline that extracts key elements from product documentation. It begins by identifying the narrative arc, which captures the essence of why the product matters. Next, it determines the emotional register that the narrative should evoke, such as wonder or determination. This emotional connection is critical for engaging potential buyers. After establishing the narrative, the skill generates a visual concept that complements the story, resulting in a charcoal gestural sketch that visually conveys the product's core message.

The output includes a concise sales narrative, a visual asset, and key talking points that summarize the product's benefits. This approach not only saves time for sales teams but also ensures that the materials produced are closely tied to the product's value, enhancing the effectiveness of sales presentations. The skill is particularly useful for teams that need to quickly create pitch decks or sales scripts from existing documentation.

Overall, the Sales Package Generator skill is ideal for sales professionals, marketers, and product teams looking to enhance their sales materials without the need for extensive writing or design resources. It allows users to focus on delivering impactful messages that resonate with their audience, ultimately leading to more successful sales outcomes.

When to use it

Use this skill when you need to create sales materials from technical documentation, such as pitch decks or sales scripts.

When not to use it

This skill is not suitable for creating standalone diagrams, illustrations, or for frameworks like Hormozi's $100M Offers.

What you can build with it

Creating a Full Sales Package

Input product documentation to generate a complete sales package including narrative, visual, and talking points.

Extracting a Sales Narrative

Transform technical documentation into a concise sales narrative ready for presentations or pitches.

Generating Visual Assets

Create a charcoal sketch visual for an existing sales narrative to enhance the presentation.

How to install Sales Package Generator

View source

1. Install with the skills CLI

npx skills add danielmiessler/lifeos/Sales --agent claude-code

2. Or install it manually

Download the skill folder and drop it into ~/.claude/skills/ for all projects, or .claude/skills/ to scope it to one repo. Restart Claude Code so it picks up the new skill.

Anthropic's agentic coding CLI, and the reference implementation of Agent Skills. Drop a skill folder into ~/.claude/skills and Claude Code loads it automatically whenever a task matches the skill's description. Claude Code docs

Inside SKILL.md

Written by danielmiessler

Customization

Before executing, check for user customizations at: ~/.claude/LIFEOS/USER/CUSTOMIZATIONS/SKILLS/Sales/

If this directory exists, load and apply any PREFERENCES.md, configurations, or resources found there. These override default behavior. If the directory does not exist, proceed with skill defaults.

🚨 MANDATORY: Voice Notification (REQUIRED BEFORE ANY ACTION)

You MUST send this notification BEFORE doing anything else when this skill is invoked.

  1. Send voice notification:

    curl -s -X POST http://localhost:31337/notify \
      -H "Content-Type: application/json" \
      -d '{"message": "Running the WORKFLOWNAME workflow in the Sales skill to ACTION"}' \
      > /dev/null 2>&1 &
    
  2. Output text notification:

    Running the **WorkflowName** workflow in the **Sales** skill to ACTION...
    

This is not optional. Execute this curl command immediately upon skill invocation.

Sales Skill

What It Does

Turns product documentation into a sales-ready package: a story narrative that captures the value proposition, a charcoal gestural sketch that conveys the concept visually, and clear talking points. It reads the real value out of technical docs and reframes it as something a sales team can actually use in a pitch.

The Problem

Product docs explain what a thing does. Sales needs to explain why it matters β€” and the gap between the two is where most pitches die. Hand a sales team a feature list and they read off bullet points; the buyer feels nothing and forgets it. The translation from "here's what it does" to "here's the story you'll remember" usually takes a writer and a designer and a few days, so it doesn't happen, and the product gets sold flat. This skill does that translation: it pulls the narrative arc out of the docs, finds the emotional register, and generates the narrative plus a matching visual tied directly to what's being sold.

How It Works

The pipeline runs in four steps, from raw docs to a finished package:

PRODUCT DOCUMENTATION
        ↓
[1] STORY EXPLANATION β€” Extract the narrative arc (what's the real value?)
        ↓
[2] EMOTIONAL REGISTER β€” What feeling should this evoke? (wonder, determination, hope, etc.)
        ↓
[3] VISUAL CONCEPT β€” Derive scene from narrative + emotion
        ↓
[4] GENERATE ASSETS β€” Create visual + narrative package
        ↓
SALES-READY OUTPUT

It produces three things: sales narratives (story explanations that capture the value proposition), visual assets (charcoal sketch art that conveys the concept), and scripts (clear, succinct messaging tied to what you're selling). Internally it leans on the story-explanation narrative engine and the Art essay-art workflow for the visual.


Workflow Routing

WorkflowTriggerFile
CreateSalesPackageFull sales package β€” "create a sales package", product docs in, narrative + charcoal sketch + key talking points outWorkflows/CreateSalesPackage.md
CreateNarrativeSales narrative only β€” "turn this into a pitch", "create a sales story", technical docs to compelling narrativeWorkflows/CreateNarrative.md
CreateVisualVisual asset only β€” "create a visual for this sales story", charcoal sketch for an existing narrativeWorkflows/CreateVisual.md

Output Format

Sales Narrative

  • 8-24 point story explanation
  • First person, conversational
  • Captures the "why this matters" not just "what it does"
  • Ready for sales scripts, presentations, pitches

Visual Asset

  • Charcoal gestural sketch aesthetic
  • Minimalist composition with breathing space
  • Transparent background for versatility
  • Captures the emotional core of the value proposition

Example

Input: Technical documentation about AI code review tool

Output:

  • Narrative: "This tool doesn't just find bugsβ€”it understands your codebase like a senior engineer who's been there for years. It catches the subtle issues that slip through PR reviews..."
  • Visual: Gestural sketch of human developer and AI figure collaborating, both examining the same code output
  • Talking Points:
    1. Senior engineer understanding, not just pattern matching
    2. Catches what humans miss in PR reviews
    3. Learns your specific codebase patterns

Integration

This skill combines:

  • A story-explanation skill - For narrative extraction
  • art skill (essay-art workflow) - For visual generation
  • Sales-specific framing - Value proposition focus

The goal: Sales teams get materials that are highly tied to what they're selling, clear, succinct, and effective.


Examples

Example 1: Full sales package from docs

User: "create a sales package for this product" [provides docs]
β†’ Extracts narrative arc using storyexplanation
β†’ Determines emotional register (wonder, determination, hope)
β†’ Generates charcoal sketch visual + narrative + talking points

Example 2: Sales narrative only

User: "turn this technical doc into a sales pitch"
β†’ Reads documentation and extracts value proposition
β†’ Creates 8-24 point story explanation in first person
β†’ Returns conversational narrative ready for sales scripts

Example 3: Visual asset for existing narrative

User: "create a visual for this sales story"
β†’ Analyzes narrative for emotional core
β†’ Derives scene concept from story + emotion
β†’ Generates charcoal gestural sketch with transparent background

Gotchas

  • Charcoal sketch art is the visual style for sales assets. Don't use other art styles unless explicitly asked.
  • Pitch decks must tell a STORY, not list features. Narrative arc matters more than bullet points.
  • NOT for Hormozi frameworks β€” use a dedicated Hormozi $100M Offers/Leads skill for that methodology.

Execution Log

After completing any workflow, append a single JSONL entry:

echo '{"ts":"'$(date -u +%Y-%m-%dT%H:%M:%SZ)'","skill":"Sales","workflow":"WORKFLOW_USED","input":"8_WORD_SUMMARY","status":"ok|error","duration_s":SECONDS}' >> ~/.claude/LIFEOS/MEMORY/SKILLS/execution.jsonl

Replace WORKFLOW_USED with the workflow executed, 8_WORD_SUMMARY with a brief input description, and SECONDS with approximate wall-clock time. Log status: "error" if the workflow failed.

Frequently asked questions about Sales Package Generator

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