Social Publishing
FreeStreamline social media management across 13 platforms.
Free · Opens the source repo
What Social Publishing does
Social Publishing is a powerful tool designed for developers and marketers looking to automate their social media presence. By leveraging the SocialClaw API, this skill allows users to publish and schedule posts across a wide array of platforms, including X (formerly Twitter), LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, and Pinterest. This means you can manage your social media campaigns from a single interface without the need for multiple OAuth authentications for each platform.
The skill is particularly beneficial for orchestrating multi-platform content campaigns. Users can define their campaign parameters, including the platforms to target, the content to share, and the schedule for publication. The ability to upload media once and reference it across multiple posts simplifies the process, ensuring that assets are easily reused without redundancy. Additionally, the skill provides post-level engagement analytics, allowing users to track the performance of their content over time.
To get started, users simply need to install the skill and set up their SocialClaw API key. The workflow is straightforward, guiding users through defining their campaigns, drafting platform-specific content, validating schedules, and ultimately publishing their posts. This structured approach minimizes errors and maximizes the effectiveness of social media outreach.
Whether you're a developer looking to integrate social media capabilities into your applications or a marketer aiming to enhance your brand's online presence, Social Publishing offers a comprehensive solution for managing social media content efficiently and effectively.
When to use it
Use this skill when you need to publish or schedule posts across several social media platforms simultaneously, or when managing a content calendar programmatically.
When not to use it
This skill may not be suitable for users who require detailed platform-specific features not covered by the SocialClaw API, or those who do not have an active SocialClaw account.
What you can build with it
Single Platform Post
Publish a post to your LinkedIn page with custom content and media.
Multi-Platform Campaign
Announce a product launch across X, LinkedIn, and Instagram with a unified message.
Content Series
Create a 5-day campaign for a feature launch, scheduling posts for optimal engagement.
How to install Social Publishing
View source1. Install with the skills CLI
npx skills add wshobson/agents/social-publishing --agent claude-code2. Or install it manually
Download the skill folder and drop it into ~/.claude/skills/ for all projects, or .claude/skills/ to scope it to one repo. Restart Claude Code so it picks up the new skill.
Anthropic's agentic coding CLI, and the reference implementation of Agent Skills. Drop a skill folder into ~/.claude/skills and Claude Code loads it automatically whenever a task matches the skill's description. Claude Code docs
Inside SKILL.md
Written by wshobsonSocial Publishing
Agent-first social media publishing via SocialClaw. One workspace API key, 13 platforms, zero per-platform OAuth setup.
When to Use This Skill
Use this skill when the user wants to:
- Publish or schedule posts across multiple social media platforms
- Orchestrate a multi-platform content campaign
- Upload and attach media to social posts
- Retrieve post-level engagement analytics
- Manage a content calendar programmatically
Supported Platforms
| Platform | Notes |
|---|---|
| X (Twitter) | Profile posts, threads |
| Profile posts + Company pages | |
| Business + standalone accounts | |
| Facebook Pages | Page posts with link previews |
| TikTok | Video descriptions |
| Discord | Channel targeting, embeds |
| Telegram | Channel/group messaging |
| YouTube | Video descriptions and metadata |
| Subreddit posts with flair | |
| WordPress | Blog posts with SEO metadata |
| Pins with board targeting |
Setup
# Install via npx
npx skills add ndesv21/socialclaw
# Or install as package
npm install socialclaw@0.1.12
# Set your workspace API key
export SOCIALCLAW_API_KEY=your_key_here
Get a workspace API key at getsocialclaw.com.
Workflow
Step 1: Define Campaign
Specify platforms, message content, schedule, and any media attachments.
Step 2: Draft Platform Variants
Claude generates platform-optimized copy for each channel (character limits, hashtag norms, tone).
Step 3: Upload Media (Optional)
Upload images or videos once — SocialClaw stores them for reuse across platforms.
Step 4: Validate Schedule
Claude checks platform-specific timing rules and rate limits before submitting.
Step 5: Publish or Schedule
Posts queue via the SocialClaw API. Receive post IDs and scheduled times for confirmation.
Step 6: Analytics
Pull engagement metrics (impressions, clicks, reactions) 24–48 hours after publishing.
Usage Examples
Single Platform Post
Post to our company LinkedIn page:
"Excited to announce our Q2 product roadmap — here's what's coming next.
[roadmap image]"
Multi-Platform Campaign
Announce our beta launch on X, LinkedIn, Instagram, and Discord.
Message: "Our beta is live! 100 spots available — sign up at example.com #launch"
Schedule for tomorrow 9am PST
Content Series
Create a 5-day drip campaign for our feature launch week.
Platforms: X and LinkedIn.
I'll provide copy for each day.
Guidelines
- One key, all platforms — SOCIALCLAW_API_KEY authenticates across all connected accounts
- Platform-native copy — Adapt tone and format for each platform rather than copy-pasting
- Validate timing — Always confirm schedule before submission to avoid rate limit errors
- Media reuse — Upload assets once and reference by ID across multiple posts
Limitations
- Requires active SocialClaw account with connected social accounts
- Platform availability depends on workspace tier
- Some platforms require video content for optimal reach (TikTok, YouTube, Instagram Reels)
Frequently asked questions about Social Publishing
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