Run Campaign
OfficialFreeAutomate your marketing campaign workflow seamlessly.
Free · Opens the source repo
What Run Campaign does
The Run Campaign skill orchestrates a comprehensive marketing campaign by integrating multiple workflows into a single, streamlined process. It begins with a thorough sales analysis, pulling data from QuickBooks and PayPal to identify revenue dips over a specified lookback period. This analysis culminates in a prioritized content brief that outlines what products or services to promote, what offers to run, and which to hold back. The owner must approve this brief before moving forward, ensuring that all decisions are deliberate and informed.
Once the content brief is approved, the skill transitions to the asset generation phase using the Canva Creator workflow. Here, it generates on-brand visual assets based on the content brief, drafts captions for social media posts, and stages the campaign in HubSpot without sending it. This step also requires the owner's approval before progressing, allowing for adjustments and ensuring that the campaign aligns with their vision.
Finally, the skill handles audience segmentation through the Lead Triage workflow. It pulls relevant contacts from HubSpot, scores them based on engagement and fit, and produces both a bulk send list and a high-priority call list for the owner. Like previous steps, this phase requires explicit approval before launching the campaign. The entire process is designed to give the owner control at every stage, with clear reporting and a recap at the end to summarize the campaign's setup and outcomes.
When to use it
Use this skill when you need to run a structured marketing campaign that requires detailed analysis, asset creation, and targeted outreach.
When not to use it
This skill may not be suitable for campaigns that require rapid execution or those that do not involve detailed sales analysis or asset generation.
What you can build with it
Launching a New Product
Use this skill to analyze past sales data and create a targeted campaign for a new product launch.
Seasonal Promotions
Run a campaign focused on seasonal promotions by identifying revenue dips and creating timely content.
Customer Retention Efforts
Leverage the skill to generate campaigns aimed at re-engaging customers who have not purchased recently.
How to install Run Campaign
View source1. Install with the skills CLI
npx skills add anthropics/knowledge-work-plugins/run-campaign --agent claude-code2. Or install it manually
Download the skill folder and drop it into ~/.claude/skills/ for all projects, or .claude/skills/ to scope it to one repo. Restart Claude Code so it picks up the new skill.
Anthropic's agentic coding CLI, and the reference implementation of Agent Skills. Drop a skill folder into ~/.claude/skills and Claude Code loads it automatically whenever a task matches the skill's description. Claude Code docs
Inside SKILL.md
Written by anthropicsRun the full campaign pipeline by chaining three skills in order. The owner approves at each handoff — never roll past a gate without explicit confirmation.
Parse arguments:
--lookback(default90d) — how far back to look for the revenue dip--channel(defaultboth) —email,social, orboth
Step 1 — Sales analysis + content brief (content-strategy)
Trigger the content-strategy skill workflow:
- Pull sales data from QuickBooks and PayPal for the lookback window.
- Identify the revenue dip — which product/service, which time period, magnitude.
- Produce a 30-day prioritized content brief: what to push, what offer to run, what to hold.
- Present the brief to the owner. Wait for explicit "approved, build the assets" before continuing.
If the owner edits the brief, incorporate edits and re-present.
Step 2 — Asset generation + send staging (canva-creator)
After Step 1 approval, trigger the canva-creator skill workflow:
- Take the approved brief from Step 1 as input.
- Build the posting calendar matched to the brief's priorities.
- Generate on-brand Canva assets for each post (apply each on screen for owner approval before moving on).
- Draft caption copy for each post.
- Stage the scheduled send in HubSpot (do NOT send — staging only).
- Present the staged campaign to the owner. Wait for explicit "approved, send to segment X" before Step 3.
Step 3 — Audience segmentation (lead-triage)
After Step 2 approval, trigger the lead-triage skill workflow:
- Pull HubSpot contacts that match the campaign's target segment (from the approved brief).
- Score by engagement, company fit, urgency markers.
- Produce two deliverables:
- Bulk send list — the segment receiving the staged campaign from Step 2
- High-priority call list — top 5 leads the owner should call personally with talking points
- Block calendar time for the call list.
- Present both lists. Wait for explicit "send" before pushing the HubSpot campaign live.
Approval gates (must hold)
- Never auto-progress between steps. Each handoff requires explicit owner approval.
- Never send the HubSpot campaign without the owner's "send" command in Step 3.
- If any connector is unreachable (QuickBooks, PayPal, Canva, HubSpot), stop, report which connector failed, and ask whether to retry or abort.
Output
End the run with a one-paragraph recap: revenue dip identified, posts generated, segment size, calls booked. Link to the HubSpot campaign URL once sent.
Frequently asked questions about Run Campaign
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