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Anthropic Brand Styling

OfficialFree

Easily apply Anthropic's brand identity to your designs.

by anthropics167.6k stars on anthropics/skills
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Updated Aug 7, 2026
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Free · Opens the source repo

What Anthropic Brand Styling does

The Anthropic Brand Styling skill provides developers and designers with a straightforward way to implement Anthropic's official brand colors and typography into their projects. This skill is particularly useful for anyone looking to maintain a consistent visual identity across various artifacts, ensuring that all materials align with Anthropic's established branding guidelines. By leveraging this skill, users can enhance their presentations, documents, and other visual content with the correct color schemes and font choices defined by Anthropic.

At its core, the skill focuses on two main aspects: color application and typography. Users can apply a set of predefined colors, including primary, secondary, and accent colors, which are essential for achieving the desired look and feel. The skill also incorporates smart font application, automatically selecting the Poppins font for headings and Lora for body text, while providing fallbacks to Arial and Georgia if the preferred fonts are unavailable. This ensures that readability is preserved across different systems, making it a reliable choice for diverse environments.

The technical implementation of the skill utilizes RGB color values for precise brand matching, ensuring that the visual output remains consistent regardless of the platform. It employs the python-pptx library to manage color application, which allows for seamless integration into existing workflows. For optimal results, users are encouraged to pre-install the Poppins and Lora fonts in their environments, although the skill is designed to work with system-installed fonts as well.

This skill is ideal for designers and developers who need to adhere to specific branding standards, especially in corporate environments. Whether you're creating presentations, marketing materials, or any other branded content, the Anthropic Brand Styling skill simplifies the process of applying brand guidelines effectively and efficiently.

When to use it

Use this skill when creating materials that require adherence to Anthropic's brand guidelines, such as presentations or marketing documents.

When not to use it

This skill may not be suitable for projects that do not require strict adherence to brand guidelines or for environments where custom font installation is not feasible.

What you can build with it

Creating Corporate Presentations

Use this skill to ensure your corporate presentations align with Anthropic's brand identity, applying the correct colors and fonts effortlessly.

Designing Marketing Materials

When designing brochures or flyers, this skill helps maintain a consistent look by applying Anthropic's branding standards automatically.

Developing Internal Documents

For internal reports or documents, use this skill to apply brand colors and typography, ensuring all materials reflect the company's visual identity.

How to install Anthropic Brand Styling

View source

1. Install with the skills CLI

npx skills add anthropics/skills/brand-guidelines --agent claude-code

2. Or install it manually

Download the skill folder and drop it into ~/.claude/skills/ for all projects, or .claude/skills/ to scope it to one repo. Restart Claude Code so it picks up the new skill.

Anthropic's agentic coding CLI, and the reference implementation of Agent Skills. Drop a skill folder into ~/.claude/skills and Claude Code loads it automatically whenever a task matches the skill's description. Claude Code docs

Inside SKILL.md

Written by anthropics

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems

Frequently asked questions about Anthropic Brand Styling

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