Corporate Brand Guidelines
OfficialFreeEnsure consistent branding across all documents.
Free · Opens the source repo
What Corporate Brand Guidelines does
The Corporate Brand Guidelines skill is designed to help organizations maintain a cohesive brand identity in all their documents. By applying predefined corporate branding standards, it ensures that every generated document aligns with the company's visual and messaging guidelines. This is particularly useful for companies that produce a variety of documents, from presentations to reports, and want to ensure that their branding remains consistent and professional.
This skill utilizes two main scripts: apply_brand.py and validate_brand.py. The apply_brand.py script automatically formats documents according to the specified brand colors, fonts, and layouts, while the validate_brand.py script checks existing documents for compliance with the brand guidelines. This dual functionality allows users to both create new documents and audit existing ones, ensuring adherence to brand standards at all times.
Targeted primarily at businesses in the technology sector, such as Acme Corporation, this skill is beneficial for marketing teams, content creators, and anyone responsible for producing branded materials. By following the guidelines provided, users can create documents that not only look professional but also reinforce the company's identity and values.
The skill includes detailed specifications for color palettes, typography, document layouts, and content tone, ensuring that all aspects of branding are covered. This comprehensive approach helps eliminate inconsistencies that can arise when multiple individuals are involved in document creation, ultimately leading to a stronger brand presence.
When to use it
Use this skill when creating or reviewing documents that require adherence to corporate branding standards, such as presentations, reports, or marketing materials.
When not to use it
This skill may not be suitable for informal documents or internal communications that do not require strict adherence to brand guidelines.
What you can build with it
Creating a Presentation
When preparing a company presentation, use this skill to ensure all slides follow the corporate branding standards, including colors, fonts, and layout.
Auditing Existing Documents
Utilize the validation script to review existing documents for compliance with brand guidelines, ensuring all materials are up to date.
Generating Marketing Materials
Apply the skill when generating marketing documents to maintain a professional appearance that aligns with the company's brand identity.
How to install Corporate Brand Guidelines
View source1. Install with the skills CLI
npx skills add anthropics/claude-cookbooks/applying-brand-guidelines --agent claude-code2. Or install it manually
Download the skill folder and drop it into ~/.claude/skills/ for all projects, or .claude/skills/ to scope it to one repo. Restart Claude Code so it picks up the new skill.
Anthropic's agentic coding CLI, and the reference implementation of Agent Skills. Drop a skill folder into ~/.claude/skills and Claude Code loads it automatically whenever a task matches the skill's description. Claude Code docs
Inside SKILL.md
Written by anthropicsCorporate Brand Guidelines Skill
This skill ensures all generated documents adhere to corporate brand standards for consistent, professional communication.
Brand Identity
Company: Acme Corporation
Tagline: "Innovation Through Excellence" Industry: Technology Solutions
Visual Standards
Color Palette
Primary Colors:
- Acme Blue: #0066CC (RGB: 0, 102, 204) - Headers, primary buttons
- Acme Navy: #003366 (RGB: 0, 51, 102) - Text, accents
- White: #FFFFFF - Backgrounds, reverse text
Secondary Colors:
- Success Green: #28A745 (RGB: 40, 167, 69) - Positive metrics
- Warning Amber: #FFC107 (RGB: 255, 193, 7) - Cautions
- Error Red: #DC3545 (RGB: 220, 53, 69) - Negative values
- Neutral Gray: #6C757D (RGB: 108, 117, 125) - Secondary text
Typography
Primary Font Family: Segoe UI, system-ui, -apple-system, sans-serif
Font Hierarchy:
- H1: 32pt, Bold, Acme Blue
- H2: 24pt, Semibold, Acme Navy
- H3: 18pt, Semibold, Acme Navy
- Body: 11pt, Regular, Acme Navy
- Caption: 9pt, Regular, Neutral Gray
Logo Usage
- Position: Top-left corner on first page/slide
- Size: 120px width (maintain aspect ratio)
- Clear space: Minimum 20px padding on all sides
- Never distort, rotate, or apply effects
Document Standards
PowerPoint Presentations
Slide Templates:
- Title Slide: Company logo, presentation title, date, presenter
- Section Divider: Section title with blue background
- Content Slide: Title bar with blue background, white content area
- Data Slide: For charts/graphs, maintain color palette
Layout Rules:
- Margins: 0.5 inches all sides
- Title position: Top 15% of slide
- Bullet indentation: 0.25 inches per level
- Maximum 6 bullet points per slide
- Charts use brand colors exclusively
Excel Spreadsheets
Formatting Standards:
- Headers: Row 1, Bold, White text on Acme Blue background
- Subheaders: Bold, Acme Navy text
- Data cells: Regular, Acme Navy text
- Borders: Thin, Neutral Gray
- Alternating rows: Light gray (#F8F9FA) for readability
Chart Defaults:
- Primary series: Acme Blue
- Secondary series: Success Green
- Gridlines: Neutral Gray, 0.5pt
- No 3D effects or gradients
PDF Documents
Page Layout:
- Header: Company logo left, document title center, page number right
- Footer: Copyright notice left, date center, classification right
- Margins: 1 inch all sides
- Line spacing: 1.15
- Paragraph spacing: 12pt after
Section Formatting:
- Main headings: Acme Blue, 16pt, bold
- Subheadings: Acme Navy, 14pt, semibold
- Body text: Acme Navy, 11pt, regular
Content Guidelines
Tone of Voice
- Professional: Formal but approachable
- Clear: Avoid jargon, use simple language
- Active: Use active voice, action-oriented
- Positive: Focus on solutions and benefits
Standard Phrases
Opening Statements:
- "At Acme Corporation, we..."
- "Our commitment to innovation..."
- "Delivering excellence through..."
Closing Statements:
- "Thank you for your continued partnership."
- "We look forward to serving your needs."
- "Together, we achieve excellence."
Data Presentation
Numbers:
- Use comma separators for thousands
- Currency: $X,XXX.XX format
- Percentages: XX.X% (one decimal)
- Dates: Month DD, YYYY
Tables:
- Headers in brand blue
- Alternating row colors
- Right-align numbers
- Left-align text
Quality Standards
Before Finalizing
Always ensure:
- Logo is properly placed and sized
- All colors match brand palette exactly
- Fonts are consistent throughout
- No typos or grammatical errors
- Data is accurately presented
- Professional tone maintained
Prohibited Elements
Never use:
- Clip art or stock photos without approval
- Comic Sans, Papyrus, or decorative fonts
- Rainbow colors or gradients
- Animations or transitions (unless specified)
- Competitor branding or references
Application Instructions
When creating any document:
- Start with brand colors and fonts
- Apply appropriate template structure
- Include logo on first page/slide
- Use consistent formatting throughout
- Review against brand standards
- Ensure professional appearance
Scripts
apply_brand.py: Automatically applies brand formatting to documentsvalidate_brand.py: Checks documents for brand compliance
Notes
- These guidelines apply to all external communications
- Internal documents may use simplified formatting
- Special projects may have exceptions (request approval)
- Brand guidelines updated quarterly - check for latest version
Frequently asked questions about Corporate Brand Guidelines
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